WHAT I DO
I lead, inspire, and shape change
I challenge conventional thinking and ways of doing things. I lead and inspire the people I work with to re-imagine, re-define, and re-design their ideas and approaches for change and commercial success.
I help eat elephants
I identify the big problems people may not necessarily know they have. When the problems are well-defined, I help people to see the familiar in unfamiliar ways. After the ‘Eureka’ moment, we work together to develop innovative, workable, and sustainable solutions.
I relieve pain
I work with others to form unusual collaborations aimed at forging real innovative and disruptive potential for small and large scale commercial success. I possess a unique perspective on the social constructs of ‘old age’ and ‘ageing’. I know the pain experienced by older adults (erosion of personhood and dignity) and companies (poorly understood customer base, convention, and limited commercial success).
Biography – Jackie Marshall-Cyrus FRSA
I completed my nurse training in Trinidad and Tobago in 1987 and migrated to the UK in 1999 where I practiced nursing older adults in Rehabilitative and Intermediate Care settings until 2006. In 2005 I completed a BSc Degree in Nursing (First Class Honors) and in 2007 went on to complete a Masters’ degree in Education (Nursing, Health visiting and Midwifery). I held the posts of Senior Lecturer and Module Leader at Buckinghamshire New University between 2006–2008. I then went on to join Innovate UK as Lead Specialist on the Independent Living Innovation Platform until September 2016. I became a Fellow of the Royal Society of Arts and Director of `Innovation Strategy at Jackie Marshall-Cyrus & Associates in September 2016.
Registered Adult Nurse since August 1999 to present day
Registered Nurse Teacher since September 2005 to present day
Fellow of the Royal Society of Arts since September 2016 to present day
Designed, led, and collaborated on several business-focused disruptive innovation challenges in the UK and across the EU. These include:
The Ambient Assisted Living Joint Programme Research and Development Calls – member of the Contents Working Group and Core Working Group (2008–2014)
Independence Matters: Design & Technology Improving Quality of Life, a £2 million collaboration with the Design Council (2010–2012).
Delivering Assisted Living Lifestyles at Scale (dallas), a £34.3 million collaboration with the Scottish Government, NIHR, and Innovate UK (2012–2015).
The Long Term Care Revolution Sandpit challenge, a £2.7 million SBRI competition at Innovate UK (2013–2014).
The Long Term Care Revolution National Challenge, a £5 million SBRI competition at Innovate UK (2015–2016).
Founded on 22nd September 2016
Company number: 10389368
Registered office: Graeme House, Derby Square, Liverpool, L2 7ZH
Norwegian Design Council Design Conference
DOGA Conference, Oslo, Norway 12th & 13th May 2016
Innovation for all 2016: Jackie Marshall-Cyrus
Innovation for all 2016: Panel discussion
Innovation for all 2016
Long Term Care Revolution SBRI National Challenge
Keynote at LTCR Roadshow event, Gogaburn Centre, Edinburgh June 2015
Talking heads for LTCR SBRI national challenge Roadshows
Ambient Assisted Living Joint Programme (AAL JP)
AAL – Interview for AAL Forum, Bucharest, September 11th 2014
Long Term Care Revolution SBRI Sandpit Challenge
Long Term Care Revolution, Drummond Gate 17th May 2013
(Delivering Assisted Living Lifestyles at Scale)
Dallas Community Event, Manchester 5th December 2011